Why aren’t you getting the results you want from your business?
Great question...and not the easiest one to answer. However, let’s assume a few things as we seek to solve that age-old problem.
Let’s assume you have a decent (doesn’t have to be great) product or service to offer.
Let’s assume you have a market to buy your service or product.
Let’s assume you are a reasonable person who wants to learn, adapt, and grow your business.
If those three things are in place, there is hope. If not, there’s no amount of information that will fix what ails you. You probably just need to go get a standard 9 to 5.
The truth is, the vast majority of you reading this do have a product or service that’s viable, you do have folks out there willing to buy, and you are pretty reasonable -- ready to learn and grow.
So come, sit on the virtual couch, let’s talk this out.
When helping businesses get to predictable success, the holes in the boat typically come under one of three broader categories: 1. Clarity 2. Alignment, or 3. Execution.
A lack of clarity will sink your business ship. When working with organizations, we want them to have clarity of purpose, priorities, and progress.
Yes, each of those areas starts with a ‘p.’ we like alliterations (and they help you remember stuff).
Your purpose includes your vision, values, and offering clarity. Are you clear with yourself and your team about what you do, why you do what you do, and the values you seek to live by to pull that off?
If you aren’t, start there. Sit down today and write it out. If it’s confusing to you, it’s doubly so for your team. Gain clarity around your purpose.
Next, what are your priorities for the quarter? What about the year? This includes clear goals and the key initiatives you need to accomplish to reach those goals. If there is a lack of clarity here, your people will have a hard time focusing on what’s important.
We see it regularly - you are a visionary leader who loves to take action and bring ideas to the table.
That’s great...until it’s not, and your people are frustrated.
Choose to discipline yourself around new ideas to allow your team to stay focused on the critical priorities at hand.
The final thing you need clarity around is how you intend to measure progress.
Do you have the data and numbers to measure the health of your business? We want each company we work with to develop PulseCards. A PulsecCard does what it says - it helps you determine if your business is alive -- do you have a pulse? Do you know the 5-7 numbers that dictate the health of your business?
If you don’t, sit down today and figure them out. You will never get consistent results if you don’t know the numbers that get you there.
Step one to get the results you want out of your business - gain clarity around your purpose, priorities, and the ways you measure progress.
The second broader category that limits results relates to alignment.
If you know you’re why, are really clear on your priorities, and know how to measure what progress looks like, it makes it much easier to define the problems that need to be solved to keep moving forward.
Typically, people think problems are well...problems.
Problems to solve are GREAT for teams. They provide a sense of ownership to your employees and gives them a chance to add real value to the organization. When there is clarity around problems to solve, they see how their work directly ties back to the vision, goals, and priorities of the organization.
When that happens, you begin to create alignment. Alignment occurs when the problems you are seeking to solve are directly related to the priorities you have as a business and are informed by reliable data.
If you know the problems that need to be solved, you can get the right people in the right roles to solve those problems. You don’t want to call a plumber to fix an electrical problem - you need an electrician - the right person to address the real issue.
This is when the magic begins to happen. People walk into work each day knowing they are in the right role, are very clear on the problems they are working to solve, recognize how those problems relate to the priorities of the company, and can easily track their progress through the numbers.
Let’s go! That gets me fired up.
Step two is to gain alignment around problems to solve and the people necessary to solve those problems - you want the right people in the right roles.
The final category to get the results you want from your business is execution.
To execute consistently, you need to have a plan, document your core systems and processes, and communicate all of the above with a clear internal and external brand proposition.
To do this, we help organizations develop a clear meeting and accountability cadence.
A plan tells your people you are willing to make decisions based on priorities, problems to solve, and the progress you are measuring.
Besides, who doesn’t love it when a plan comes together?
There’s more we could discuss, but that’s all the time we have for in this counseling session.
If you feel a bit overwhelmed, take a breath. You aren’t alone.
Ask these three questions to get you started:
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If you would like to implement Congruence in your business, schedule a call to learn how today.